Sony Needs to Be Your Subsequent DSLR

Sony’s last line of DSLRs offered some competitive specs to the camera market. They also introduced a new technology with its translucent mirror permitting live auto focus throughout live view capture. This is a primary for DSLRs and serves to vastly improve both live view pictures and videography as well. In truth, there are lots of things to love about Sony DSLRs other than their lack of choices, and although Sony may be relatively new to DSLRs, they have an enormous competitive advantage. They have also released several teasers of upcoming models, certain to pave the way for future DSLR success.

The Sony Advantage

Sony already creates a number of the greatest lenses on the market. Additional lenses branded by way of the corporate Carl Zeiss, have nice build quality and stunning optics at all levels. Sony has additionally been creating lenses for his or her video line of camcorder for decades providing among the finest ends in the industry. Because of this, Sony doesn’t need to improve its image when it involves lenses, although they nonetheless have some room to improve their offerings. Most of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not yet available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, they also make nice sensors. In truth, nearly all the sensors in Nikon cameras have been made by Sony, together with their newly launched D7000 and D5100 which have gotten great reviews. In consequence, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and other color firming abilities, there is no doubt that Sony DSLR cameras can be capable of nice looking photographs.

As if Sony has not completed sufficient already, in addition they offer some of the greatest professional video cameras on the market. Consequently, Sony might likely position itself subsequent to Canon as a leader in HDSLR video. Canon at present edges Nikon in this department, largely because of Canon’s current line of video cameras and experience with the technology. Canon’s present issue nevertheless has been its ability to auto focus throughout live view shooting which has put a damper on casual use of video. However, with Sony’s translucent mirror technology, full live view autofocus might be employed fixing one of the largest caveats with HDSLR video.

While Sony still has a way to go, particularly in terms of professional camera availability, Sony has been advertising its upcoming A77 as the camera to beat. I am looking forward to see what Sony has in store for the marketplace and quite presumably the A77 may offer some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely nonetheless hold the market for full frame pro bodies such because the 5D mark II or the D700, nevertheless, Sony is hoping to compete more directly in this market as well.

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