Sony Wants to Be Your Next DSLR

Sony’s final line of DSLRs offered some competitive specs to the camera market. Additionally they introduced a new technology with its translucent mirror allowing live auto focus during live view capture. This is a first for DSLRs and serves to vastly improve both live view photography and videography as well. In fact, there are a lot of things to like about Sony DSLRs aside from their lack of choices, and though Sony may be comparatively new to DSLRs, they have a huge competitive advantage. They’ve additionally released several teasers of upcoming fashions, certain to pave the way for future DSLR success.

The Sony Advantage

Sony already creates some of the finest lenses on the market. Additional lenses branded via the company Carl Zeiss, have nice build quality and beautiful optics in any respect levels. Sony has additionally been creating lenses for their video line of camcorder for decades providing a number of the best results in the industry. Consequently, Sony doesn’t have to improve its image when it involves lenses, although they still have some room to improve their offerings. Lots of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, additionally they make nice sensors. In actual fact, almost the entire sensors in Nikon cameras have been made by Sony, together with their newly introduced D7000 and D5100 which have gotten nice reviews. As a result, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and different colour firming abilities, there is no doubt that Sony DSLR cameras will likely be capable of nice looking photographs.

As if Sony has not completed enough already, additionally they provide among the best professional video cameras on the market. Consequently, Sony could likely position itself subsequent to Canon as a leader in HDSLR video. Canon at the moment edges Nikon in this division, largely because of Canon’s present line of video cameras and experience with the technology. Canon’s current difficulty however has been its ability to auto focus throughout live view shooting which has put a damper on informal use of video. Nonetheless, with Sony’s translucent mirror technology, full live view autofocus could be employed fixing one of the largest caveats with HDSLR video.

While Sony still has a way to go, particularly when it comes to professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite possibly the A77 may offer some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro our bodies such as the 5D mark II or the D700, nonetheless, Sony is hoping to compete more directly in this market as well.

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