Sony Desires to Be Your Subsequent DSLR

Sony’s final line of DSLRs offered some competitive specs to the camera market. In addition they launched a new technology with its translucent mirror permitting live auto focus throughout live view capture. This is a primary for DSLRs and serves to vastly improve both live view photography and videography as well. In actual fact, there are various things to love about Sony DSLRs other than their lack of offerings, and though Sony could also be comparatively new to DSLRs, they have an enormous competitive advantage. They have additionally launched several teasers of upcoming models, sure to pave the way for future DSLR success.

The Sony Advantage

Sony already creates a number of the best lenses on the market. Additional lenses branded via the company Carl Zeiss, have great build quality and gorgeous optics in any respect levels. Sony has also been creating lenses for their video line of camcorder for decades providing a few of the finest leads to the industry. Consequently, Sony does not need to improve its image when it comes to lenses, though they nonetheless have some room to improve their offerings. Lots of the typical zoom lenses offered by Canon, Nikon and Sigma are unfortunately not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, additionally they make nice sensors. In truth, nearly all the sensors in Nikon cameras have been made by Sony, including their newly launched D7000 and D5100 which have gotten nice reviews. As a result, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and other color toning abilities, there is no doubt that Sony DSLR cameras will likely be capable of nice looking photographs.

As if Sony has not achieved enough already, in addition they supply some of the greatest professional video cameras on the market. As a result, Sony may likely position itself next to Canon as a leader in HDSLR video. Canon presently edges Nikon in this division, largely because of Canon’s present line of video cameras and experience with the technology. Canon’s current challenge nonetheless has been its ability to auto focus during live view shooting which has put a damper on informal use of video. Nonetheless, with Sony’s translucent mirror technology, full live view autofocus could possibly be employed fixing one of many largest caveats with HDSLR video.

While Sony still has a way to go, particularly when it comes to professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I am looking forward to see what Sony has in store for the marketplace and quite probably the A77 could provide some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro our bodies such because the 5D mark II or the D700, nevertheless, Sony is hoping to compete more directly in this market as well.

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