Sony Desires to Be Your Subsequent DSLR

Sony’s final line of DSLRs offered some competitive specs to the camera market. Additionally they introduced a new technology with its translucent mirror allowing live auto focus throughout live view capture. This is a first for DSLRs and serves to vastly improve each live view pictures and videography as well. In fact, there are various things to like about Sony DSLRs other than their lack of choices, and although Sony may be relatively new to DSLRs, they have an enormous competitive advantage. They’ve also launched a number of teasers of upcoming models, certain to pave the way for future DSLR success.

The Sony Advantage

Sony already creates among the best lenses on the market. Additional lenses branded by way of the company Carl Zeiss, have nice build quality and beautiful optics at all levels. Sony has additionally been creating lenses for their video line of camcorder for decades offering some of the best results in the industry. As a result, Sony doesn’t need to improve its image when it involves lenses, though they still have some room to improve their offerings. Most of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, they also make great sensors. In actual fact, virtually all the sensors in Nikon cameras have been made by Sony, together with their newly introduced D7000 and D5100 which have gotten great reviews. In consequence, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to position them in. Add to that Sony’s new translucent mirror technology and other color toning abilities, there isn’t any doubt that Sony DSLR cameras might be capable of great looking photographs.

As if Sony has not completed enough already, they also provide a few of the best professional video cameras on the market. Because of this, Sony could likely position itself subsequent to Canon as a leader in HDSLR video. Canon at present edges Nikon in this department, largely because of Canon’s current line of video cameras and expertise with the technology. Canon’s current problem however has been its ability to auto focus during live view shooting which has put a damper on casual use of video. However, with Sony’s translucent mirror technology, full live view autofocus may very well be employed fixing one of many largest caveats with HDSLR video.

While Sony nonetheless has a way to go, especially when it comes to professional camera availability, Sony has been advertising its upcoming A77 as the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite presumably the A77 might provide some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro bodies such because the 5D mark II or the D700, however, Sony is hoping to compete more directly in this market as well.