Sony Needs to Be Your Next DSLR

Sony’s last line of DSLRs offered some competitive specs to the camera market. They also launched a new technology with its translucent mirror allowing live auto focus throughout live view capture. This is a first for DSLRs and serves to vastly improve each live view photography and videography as well. In reality, there are many things to love about Sony DSLRs other than their lack of offerings, and although Sony may be relatively new to DSLRs, they’ve a huge competitive advantage. They have also released several teasers of upcoming fashions, sure to pave the way for future DSLR success.

The Sony Advantage

Sony already creates among the best lenses on the market. Additional lenses branded by the corporate Carl Zeiss, have nice build quality and beautiful optics at all levels. Sony has additionally been creating lenses for their video line of camcorder for decades providing a number of the best leads to the industry. Because of this, Sony does not have to improve its image when it comes to lenses, though they still have some room to improve their offerings. Most of the typical zoom lenses offered by Canon, Nikon and Sigma are unfortunately not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make nice lenses, additionally they make nice sensors. In actual fact, nearly all the sensors in Nikon cameras have been made by Sony, together with their newly introduced D7000 and D5100 which have gotten nice reviews. As a result, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and other shade toning abilities, there is no doubt that Sony DSLR cameras can be capable of great looking photographs.

As if Sony has not accomplished sufficient already, in addition they provide some of the best professional video cameras on the market. Because of this, Sony might likely position itself next to Canon as a leader in HDSLR video. Canon presently edges Nikon in this department, largely because of Canon’s present line of video cameras and experience with the technology. Canon’s present challenge nevertheless has been its ability to auto focus throughout live view shooting which has put a damper on casual use of video. Nevertheless, with Sony’s translucent mirror technology, full live view autofocus may very well be employed fixing one of many largest caveats with HDSLR video.

While Sony nonetheless has a way to go, especially in terms of professional camera availability, Sony has been advertising its upcoming A77 as the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite possibly the A77 may provide some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely nonetheless hold the market for full frame pro our bodies such because the 5D mark II or the D700, nonetheless, Sony is hoping to compete more directly in this market as well.

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