Sony Needs to Be Your Subsequent DSLR

Sony’s final line of DSLRs offered some competitive specs to the camera market. In addition they launched a new technology with its translucent mirror permitting live auto focus during live view capture. This is a first for DSLRs and serves to vastly improve both live view photography and videography as well. In truth, there are many things to love about Sony DSLRs other than their lack of choices, and though Sony could also be comparatively new to DSLRs, they’ve an enormous competitive advantage. They have also released several teasers of upcoming fashions, sure to pave the way for future DSLR success.

The Sony Advantage

Sony already creates some of the greatest lenses on the market. Additional lenses branded by way of the company Carl Zeiss, have nice build quality and stunning optics in any respect levels. Sony has additionally been creating lenses for their video line of camcorder for decades providing a few of the best results in the industry. Consequently, Sony does not must improve its image when it involves lenses, although they still have some room to improve their offerings. Most of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make nice lenses, they also make nice sensors. In fact, almost all of the sensors in Nikon cameras had been made by Sony, including their newly introduced D7000 and D5100 which have gotten great reviews. Consequently, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and other shade firming abilities, there isn’t a doubt that Sony DSLR cameras will likely be capable of nice looking photographs.

As if Sony has not completed enough already, in addition they supply among the best professional video cameras on the market. Because of this, Sony may likely position itself subsequent to Canon as a leader in HDSLR video. Canon currently edges Nikon in this department, largely because of Canon’s current line of video cameras and experience with the technology. Canon’s current situation however has been its ability to auto focus during live view shooting which has put a damper on informal use of video. Nonetheless, with Sony’s translucent mirror technology, full live view autofocus might be employed fixing one of the largest caveats with HDSLR video.

While Sony still has a way to go, especially when it comes to professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I am looking forward to see what Sony has in store for the marketplace and quite possibly the A77 could provide some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely nonetheless hold the market for full frame pro bodies such because the 5D mark II or the D700, nevertheless, Sony is hoping to compete more directly in this market as well.

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