Sony Wants to Be Your Next DSLR

Sony’s final line of DSLRs offered some competitive specs to the camera market. In addition they launched a new technology with its translucent mirror permitting live auto focus during live view capture. This is a first for DSLRs and serves to vastly improve both live view pictures and videography as well. The truth is, there are numerous things to love about Sony DSLRs aside from their lack of offerings, and although Sony may be relatively new to DSLRs, they have a huge competitive advantage. They have additionally launched several teasers of upcoming fashions, sure to pave the way for future DSLR success.

The Sony Advantage

Sony already creates among the finest lenses on the market. Additional lenses branded by means of the corporate Carl Zeiss, have great build quality and beautiful optics at all levels. Sony has additionally been creating lenses for his or her video line of camcorder for decades offering a few of the best ends in the industry. In consequence, Sony doesn’t need to improve its image when it involves lenses, although they nonetheless have some room to improve their offerings. Many of the typical zoom lenses offered by Canon, Nikon and Sigma are unfortunately not but available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make nice lenses, in addition they make nice sensors. Actually, virtually all of the sensors in Nikon cameras were made by Sony, together with their newly launched D7000 and D5100 which have gotten nice reviews. Consequently, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to put them in. Add to that Sony’s new translucent mirror technology and other coloration toning abilities, there isn’t a doubt that Sony DSLR cameras will likely be capable of great looking photographs.

As if Sony has not completed sufficient already, they also provide a few of the best professional video cameras on the market. Because of this, Sony could likely position itself next to Canon as a leader in HDSLR video. Canon at the moment edges Nikon in this department, largely because of Canon’s current line of video cameras and experience with the technology. Canon’s current situation nonetheless has been its ability to auto focus during live view shooting which has put a damper on casual use of video. Nonetheless, with Sony’s translucent mirror technology, full live view autofocus might be employed fixing one of the largest caveats with HDSLR video.

While Sony nonetheless has a way to go, especially by way of professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite presumably the A77 may supply some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely still hold the market for full frame pro bodies such because the 5D mark II or the D700, however, Sony is hoping to compete more directly in this market as well.

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