Sony Wants to Be Your Subsequent DSLR

Sony’s last line of DSLRs offered some competitive specs to the camera market. In addition they introduced a new technology with its translucent mirror allowing live auto focus during live view capture. This is a first for DSLRs and serves to vastly improve both live view photography and videography as well. In fact, there are numerous things to like about Sony DSLRs aside from their lack of offerings, and though Sony could also be relatively new to DSLRs, they’ve an enormous competitive advantage. They have also released a number of teasers of upcoming models, certain to pave the way for future DSLR success.

The Sony Advantage

Sony already creates among the finest lenses on the market. Additional lenses branded via the corporate Carl Zeiss, have great build quality and stunning optics in any respect levels. Sony has additionally been creating lenses for their video line of camcorder for decades providing among the best leads to the industry. In consequence, Sony doesn’t must improve its image when it comes to lenses, though they still have some room to improve their offerings. Lots of the typical zoom lenses offered by Canon, Nikon and Sigma are sadly not yet available for Sony cameras and hopefully Sony will fix this shortly.

Not only does Sony already make great lenses, in addition they make great sensors. In truth, nearly all the sensors in Nikon cameras were made by Sony, together with their newly launched D7000 and D5100 which have gotten great reviews. In consequence, Sony already has unbelievable quality sensors just waiting for a Sony branded camera to place them in. Add to that Sony’s new translucent mirror technology and different shade toning abilities, there is no doubt that Sony DSLR cameras will be capable of nice looking photographs.

As if Sony has not accomplished sufficient already, they also provide a number of the finest professional video cameras on the market. As a result, Sony could likely position itself subsequent to Canon as a leader in HDSLR video. Canon at the moment edges Nikon in this department, largely because of Canon’s present line of video cameras and experience with the technology. Canon’s present challenge however has been its ability to auto focus throughout live view shooting which has put a damper on casual use of video. Nevertheless, with Sony’s translucent mirror technology, full live view autofocus could be employed fixing one of the largest caveats with HDSLR video.

While Sony still has a way to go, particularly in terms of professional camera availability, Sony has been advertising its upcoming A77 because the camera to beat. I’m looking forward to see what Sony has in store for the marketplace and quite probably the A77 might offer some stiff competition to the Nikon D7000 and Canon 7D. Canon and Nikon will likely nonetheless hold the market for full frame pro bodies such as the 5D mark II or the D700, nevertheless, Sony is hoping to compete more directly in this market as well.